Home > research, tools > Pew research on online image sharing

Pew research on online image sharing

The Pew Internet & American Life Project has released a new research report about internet users’ online image sharing, “Photos and Videos as Social Currency Online” by Lee Rainie, Joanna Brenner, Kristen Purcell.

Overall:

  • 46% of internet users post original photos and videos online they have created themselves
  • 41% curate photos and videos they find on the internet and post to image-sharing sites

Among 18-29 year-olds:

  • 67% post photos they have taken themselves to any kind of website
  • 52% take images they have found online and share or repost them on sites designed for sharing images with many people
  • 27% use Instagram, 16% use Pinterest (more women than men), 11% use Tumblr

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